Marmite Social

I led social content creation for Marmite, developing monthly plans and reactive posts to keep the brand relevant and top of mind. My responsibilities spanned ideation, production, and copy across all Instagram and Facebook.

Marmite's tone of voice is bold, humorous, and playfully disruptive—true to its "Love it or Hate it" ethos. I leaned into that spirit with unconventional ideas and cheeky campaigns that celebrated the brand's polarizing personality, including documentary-style formats and reactive moments that sparked conversation.